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Self-Publishing Success

A comprehensive guide to publishing, marketing, and growing your author career

Ready to self-publish your book and turn your writing into a successful author business? In this 3-hour PowerPoint presentation, we’ll walk you through the steps of the self-publishing process, from designing a professional book to promoting and funding it. Whether you’re new to self-publishing or looking to enhance your skills, this presentation covers from book production to running your author business, with a focus on key tools and platforms to maximize your success.

Topics include:

• Understanding self-publishing expenses
• Designing professional book covers
• Formatting interior pages and typography
• Choosing the right publishing path: print-on-demand, hybrid publishing, and local print shops 
• Kickstarter for marketing, promotion, and funding 
• Selling directly to readers 
• Creating and selling audiobooks 
• Amazon Seller Central Marketplace 
• Approaching bookstores and libraries 
• Setting up your author business 
• Handling finances and record-keeping 
• Marketing and promoting your books 
• Hybrid publishing vs. self-publishing 
   

By the end of this session, you'll have useful tools and insights to support you in publishing, marketing, and growing your author business. Whether you’re considering self-publishing for the first time or looking to refine your approach, this presentation will provide actionable tips for making your book a success and sustaining your career as an independent author.

Join us for an empowering and informative session that will set you up for self-publishing success!

Barbara Howard, a storyteller and tech-savvy gardener, crafts enchanting mysteries with diverse characters and a hint of romance. As the author of ten books including the Finding Home and The Clover City Files series, she combines her 16 years of self-publishing expertise with a wealth of professional experience, including roles as a Department of Defense Project Manager, KPMG Eastern Region Project Leader, and Corporate Sales Representative for Borders Books & Music. Now back in her Midwestern hometown and serving as Board President of the Great Lakes Fiction Writers, Ms. Howard spends her time treasure hunting, spoiling her fur-babies, growing veggies, and plotting captivating whodunits. Her memberships/affiliations: Mystery Writers of America, Sisters in Crime, Great Lakes Fiction Writers, Crime Writers of Color, and The Authors Guild.